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Twitter Old Logo – The History and Impact

Twitter Old Logo

Twitter, the popular social media platform known for its real-time updates and concise messaging, has gone through several logo changes since its inception. The old logo, which was used from 2010 to 2012, holds a significant place in the company’s history and has played a role in shaping its brand identity.

Key Takeaways:

  • The old Twitter logo was used from 2010 to 2012.
  • The logo played a significant role in shaping the company’s brand identity.
  • The change in logo reflected Twitter’s evolution as a platform.

Evolution of Twitter’s Logo

When Twitter introduced its old logo in 2010, it represented the company’s desire to establish a stronger brand presence. The logo featured a bubbly bird in flight, the iconic blue color, and the company name written in lowercase letters. This simple yet recognizable logo was an important step in Twitter’s journey towards becoming a household name.

*Italicized: The old logo portrayed Twitter’s fun and approachable image.

Impact on Brand Identity

The old logo had a significant impact on Twitter’s overall brand identity. It helped cultivate a sense of familiarity, making the platform instantly recognizable to users. The bird symbolized freedom, speed, and the ability to connect with others in real-time.

*Italicized: The logo evoked a sense of engagement and immediacy, aligning with Twitter’s core value proposition.

Logo Transition and Symbolism

In 2012, Twitter introduced a new logo, which is still in use today. The updated logo retained the iconic bird but gave it a sleeker and simpler appearance. The change was meant to reflect Twitter’s evolution as a platform and its commitment to streamlining communication.

*Italicized: The new logo showcased Twitter’s focus on simplicity and efficiency.

Comparing Twitter’s Old and Current Logo:

Design Elements

Old Logo Current Logo
Bubbly bird with more pronounced features Simpler and sleeker bird silhouette
Lowercase company name Uppercase company name
Iconic blue color Light blue color

Brand Identity

  • The old logo portrayed a fun and approachable image, while the current logo emphasizes simplicity and efficiency.
  • The new logo aligns with Twitter’s commitment to real-time communication and streamlined user experience.

Twitter’s Lasting Influence

Even though the old logo is no longer in use, its impact on the company’s brand identity and the evolution of the Twitter platform cannot be understated. The old logo symbolized Twitter’s fun and approachable image, while the current logo represents its focus on simplicity and efficiency.

*Italicized: Twitter’s logo changes mirror the platform’s journey from a startup to a global communication powerhouse.

Data Comparison

Old Logo Current Logo
Years Used 2010-2012 2012-Present
Brand Identity Fun and approachable Simplicity and efficiency
Color Iconic blue Light blue

Twitter’s Logo: A Symbol of Evolution

The old logo played a crucial role in establishing Twitter’s brand identity and capturing the platform’s essence during its early years. While it has since been replaced by a new logo, its impact is still visible in shaping Twitter’s image as a real-time communication platform.


Image of Twitter Old Logo



Twitter Old Logo

Common Misconceptions

Misconception #1: Twitter’s old logo is still in use

Many people believe that Twitter continues to use its old logo, which consisted of a bird facing upward. However, this is not the case. Twitter introduced a new logo in 2012, which represents a simplified bird facing forward.

  • The old logo was retired in 2012.
  • The new logo has a sleeker and more modern design.
  • The new logo is widely recognized as Twitter’s official branding.

Misconception #2: The old logo was more popular

Another common misconception is that the old Twitter logo was more popular among users. While the old logo had been around for a longer period of time, the switch to the new logo was largely well-received by both Twitter users and the design community.

  • The new logo received positive feedback for its simplicity.
  • Users appreciated the modernity of the new logo.
  • The new logo reflected Twitter’s evolving brand identity.

Misconception #3: The old logo is still recognizable

Despite the new logo being in use for several years, some people still associate the old logo with Twitter. This misconception may arise from the fact that the old logo was well-established before the rebranding, and it takes time for new visual identities to become fully ingrained in people’s minds.

  • The old logo was used by Twitter for six years.
  • Old habits and familiar associations can take time to change.
  • Twitter’s new logo has been widely publicized and recognized.

Misconception #4: Twitter’s old logo has no significance

Some individuals believe that the previous logo carried no symbolic meaning and was chosen arbitrarily. However, the old logo, known as the “Larry Bird” logo, held a deeper significance. It was designed to resemble a mountain bluebird and symbolize the uplifting and inspirational nature of Twitter.

  • The old logo’s design was inspired by nature.
  • It aimed to represent the positive and joyful essence of Twitter.
  • The logo was crafted with careful consideration of brand identity.

Misconception #5: The old logo’s retirement was met with controversy

Contrary to popular belief, the decision to retire the old Twitter logo was not embroiled in controversy. While any significant change is bound to have its critics, the majority of users and designers welcomed the introduction of the new logo, recognizing it as a step forward for Twitter’s brand identity.

  • The new logo was seen as a positive evolution for the brand.
  • Design experts acknowledged the strategic reasoning behind the change.
  • User feedback largely supported the new logo.


Image of Twitter Old Logo

The Evolution of Twitter’s Logo

Twitter is one of the most popular social media platforms used worldwide. Over the years, the company has undergone several logo changes to reflect its growth and evolution. The following tables provide a visual representation of Twitter’s logo evolution throughout the years alongside some interesting facts about each logo.

The Original Twitter Logo

The original Twitter logo, launched in 2006, featured a simple wordmark with an iconic little blue bird. This minimalistic logo became instantly recognizable and set the foundation for Twitter’s branding.

Year Description Logo
2006 The first logo tweeted out by @jack, Twitter’s co-founder. Twitter Logo 2006

The Whimsical Logo

In 2009, Twitter introduced a more playful logo that retained the original bird but added some personality to its design. This version introduced a slight tilt and more vibrant colors.

Year Description Logo
2009 A refreshed logo with a playful twist. Twitter Logo 2009

The Simplified Logo

In 2010, Twitter opted for a more streamlined and simplified logo. The bird’s shape was modified, and the font became more refined, giving the logo a cleaner look.

Year Description Logo
2010 A simplified logo reflecting a more refined aesthetic. Twitter Logo 2010

The Flat and Versatile Logo

In 2012, Twitter embraced the flat design trend with a new logo that featured a more upright bird and removed any gradients and shadows. This logo allowed for better adaptability across various platforms.

Year Description Logo
2012 A flat and versatile logo ready for the digital age. Twitter Logo 2012

The Modern and Minimalistic Logo

In 2019, Twitter adopted a more modern and minimalistic logo that embraced simplicity. The bird’s shape was further refined, slimmed down, and tilted slightly upward.

Year Description Logo
2019 A modern and sleek logo symbolizing the evolution of Twitter. Twitter Logo 2019

The Chirp Logo

Twitter introduced its Chirp logo in 2021, which resembles a more stylized representation of the Twitter bird. This logo exemplifies movement and activity, reflecting the vibrant energy of the platform.

Year Description Logo
2021 The latest iteration of Twitter’s logo, symbolizing energetic communication. Twitter Logo 2021

Logo Comparisons

Comparing the various Twitter logos side by side allows us to witness the subtle and significant changes made over time. These comparisons showcase the design evolution and Twitter’s commitment to evolve its brand as the platform expands and adapts.

Original Logo Whimsical Logo Simplified Logo
Twitter Logo 2006 Twitter Logo 2009 Twitter Logo 2010
Flat and Versatile Logo Modern and Minimalistic Logo Chirp Logo
Twitter Logo 2012 Twitter Logo 2019 Twitter Logo 2021

Twitter Logo Usage

The Twitter logo has become an integral part of the social media landscape, plastered on websites, mobile apps, promotional material, and more. Here’s a breakdown of logo usage across different platforms.

Platform Logo Variants Examples
Web Blue Logo
Black Logo
Green Logo
Twitter Web Logo
Mobile Apps Blue Logo
White Logo
Twitter Mobile Logo
Printed Material Black Logo
White Logo
Twitter Print Logo

Logo Color Palette

Apart from the logo design changes, Twitter has also experimented with various color palettes. Here are some of the primary color variations used throughout the years.

Logo Color Palette
Twitter Logo 2010 Twitter Color Palette 2010
Twitter Logo 2012 Twitter Color Palette 2012
Twitter Logo 2019 Twitter Color Palette 2019

Twitter’s logo evolution showcases its journey from a humble microblogging platform to a social media giant. The changes in design reflect the company’s constant efforts to improve and adapt its brand identity to suit the ever-changing digital landscape. The dynamic nature of Twitter is mirrored in its evolving logo, which captures the platform’s essence and continues to resonate with users worldwide.






Twitter Old Logo

Frequently Asked Questions

Twitter Old Logo

What was Twitter’s old logo?

Twitter’s old logo featured a blue bird facing right, with its wings uplifted.

When was Twitter’s old logo used?

Twitter’s old logo was used from 2010 to 2012.

Why did Twitter change its logo?

Twitter changed its logo as part of a rebranding effort to give the platform a fresh look and reflect its evolution.

What is the current Twitter logo?

The current Twitter logo, introduced in 2012, is known as the “Twitter Bird” or “Larry the Bird.” It features a simplified blue bird facing right, with no uplifted wings.

Can I still see the old Twitter logo anywhere?

While the old Twitter logo is not actively used by Twitter itself, you may still come across it in older content or on platforms that reference Twitter’s previous branding.

Is the old Twitter logo copyrighted?

The old Twitter logo is copyrighted by Twitter Inc. and should not be used without proper authorization.

What were the reasons behind the Twitter logo redesign?

The reasons behind the Twitter logo redesign include the need for a more flexible and scalable visual identity, aligning with the platform’s growth and changes, and creating a modern and timeless design.

Did the old Twitter logo receive any criticism?

Yes, the old Twitter logo received some criticism regarding its intricacy and the difficulty to reproduce accurately in smaller sizes or across different media.

Are there any hidden elements or meanings in the old Twitter logo?

There are no confirmed hidden elements or meanings in the old Twitter logo. It primarily served as a representation of a bird associated with the platform.

Can I use the old Twitter logo for my own purposes?

Unauthorized usage of the old Twitter logo may infringe copyright laws. It is advisable to seek permission or use official assets provided by Twitter to ensure compliance.